Multilingual SEO – It’s time to think Global

There is change in the lead generation process, convectional Print & Television advertising are not very effective in generating sales leads, every day more and more people search on internet searching is a global phenomena, recent 2010 advertising spending data shows companies are spending more money to be visible online to its customers Globally.

First step of going global is building your website which can communicate your product or service to its readers in their local native language, Multilingual search is growing at faster pace compared to the English web search as people trend to type the keywords in their language first to locate what they want, if they fail to get the piece of information using their Native language keywords then they might type in English language, but again as English not being their native language they would use different set of keywords which will have local language influence.

Example :

If you are an Electrical Switch manufacturer and are looking to get potential clients using Internet search engine, this is what you should consider.

An American would go to Google.com and type “switch supplier” and do try to find supplier by browsing through the search results. If it would be in Germany a person would type the keyword query something like “Switch Lieferant” to find suitable supplier, again a French man would be searching he would type “switch le fournisseur” Find below some snapshot examples of the search result using different keyword patterns.

The below example will allow you to understand the significance of Multilingual SEO, now imagine how people would search for your products and where do you stand in the Multilingual search. Companies are spending huge amount in optimizing English language keywords, very few realize the importance of Multilingual SEO program, our experience reveals that cost of acquiring multilingual keyword click is less than getting English keyword CTR.