Keyword ranking or Keyword conversion ?

This is very important question which is to be asked before planning any SEO campaign, it’s not important how many short trail or long trail keywords rank on search engines, the bigger question is how the keywords perform, what is the click through rate ?, what is the conversion rate ?. specially in Organic SEO campaign this makes great sense as Organic keyword ranking is time taking & expensive process, if you have selected wrong set of keywords to rank on top of search engine which generates no clicks or conversion than the Organic SEO campaign has failed.

Selecting right keywords requires lot of understanding on how people search for your product or service which you want to promote online, there are several tools available which would aid you to find possible keywords telling what people would search, such tools are useful to being the keyword searching process but are not effective to finalize the keywords, here you would require human intelligence to decide, selecting right keywords will not only allow traffic to your website but will provide good customer conversion rate.

E-commerce companies need to be extra careful in selecting right keywords which can generate more conversion rate as your goal is immediate sales and it would be foolish to lose such possible opportunity, use combination of short trail and long trail potential keywords which people use to search, caution note - keywords also vary on the Geographic language speaking patters, for Example an English man, an American and Canadian would search the English search engine for same product using different set of keywords, this is due to all three people speak English very differently, so they would express their search request differently as well.

Organic SEO is complex business if you do a micro analysis of each step, different level skills are involved from Human cytology to Software engineering in achieving over all successful campaign.